Business Perspective

Last summer Cheryl was the second salesperson behind Dana. I found out that she was selling our product at cost. She said that customers wouldn't buy it at our regular price. Cheryl found a new job.

Ed took Cheryl's place this year. I made it a habit to check his invoices to make sure that the same thing didn't happen again. Turns out he was selling the product for more than our regular price. Turns out customers would pay more. Why was one salesperson below and one above our regular price?

They had different perspectives on what the customer was willing to pay. The customers were the same, but the salespersons' perspectives were different. Which of course led to much different outcomes in their incomes. And mine.